Our Focus

Since 2014, we have been a member of One Percent For The Planet.  As a steward for the environment, we are committed to protecting our oceans and wildlife by donating 1% of sales to environmental nonprofits. Some of the groups we continue to support include:

Surfrider Foundation
INSTAGRAM: @surfrider
Protection and enjoyment of our world’s oceans, waves and beaches. It focuses on water quality, beach access, beach and surf spot preservation, and sustaining marine and coastal ecosystems.

The Ocean Cleanup
INSTAGRAM: @theoceancleanup
Developing technologies to extract, prevent, and intercept ocean plastic pollution.

Ocean Conservancy
INSTAGRAM: @oceanconservancy
Science-based solutions for a healthy ocean and the wildlife and communities that depend on it.

The Marine Mammal Center
INSTAGRAM: @themarinemammalcenter
Marine mammal rescue and rehabilitation, scientific research and education.

Animal Tracks
INSTAGRAM: @animaltracksinc
Rescuing animals from the exotic pet trade that can no longer be released back into the wild and would otherwise be euthanized.

Sea Shepherd US
INSTAGRAM: @seashepherdsscs

International marine conservation organization working to patrol the Sea of Cortez to locate, identify, and retrieve illegal nets.

Sea Shepherd Global
INSTAGRAM: @seashepherd

A fleet of ships dedicated to using direct action to protect, conserve and defend marine wildlife.

Earth League International
INSTAGRAM: @earthleagueint
A non-profit organization focused on protecting wildlife by researching and investigating the illegal supply chains, including identifying the transnational criminal organizations, traffickers, investors and corrupt government officials and sharing that information with local enforcers.

National Marine Mammal Foundation
INSTAGRAM: @nmmfoundation
A team of global scientists working hard to monitor the remaining Vaquita population.

One Percent

One Percent for the Planet is an international organization whose members contribute at least one percent of their annual sales to environmental causes. Their mission is to build, support and activate an alliance of businesses financially committed to creating a healthy planet.

One for the Planet was founded to prevent greenwashing, certify reputable giving and provide accountability. The 1% for the Planet certification is given to businesses and individuals that meet a high-bar commitment—donating 1% of annual sales or salary to environmental causes.

It has 1200 member companies, numerous individuals, and thousands of nonprofit partners that span across 48 countries.

To learn more about this initiative, and the non-profits and companies that form this community, please visit the 1% For The Planet website.

From the Founders, Yvon Chouinard and Craig Matthews | 1% For the Planet